A marketing firm launched a major advertising campaign to position their brand as superior to its competitors. After the campaign had run for six months, the marketing team wanted to use marketing research to determine if they had achieved their objective. Which of the functions of marketing research is carried out by the firm?

Question

Quizplus · Accepted Answer

The marketing firm is using marketing research to evaluate the effectiveness of their advertising campaign, which falls under the function of evaluation of marketing actions.

A Marketing Firm Launched a Major Advertising Campaign to Position