It's acceptable to collect information on consumer preferences using Cookies, while at the same time maintaining consumer privacy with respect to identity.

Question

Quizplus · Accepted Answer

Cookies are small text files that websites store on a user's computer to remember their preferences and browsing history. While cookies can be used to collect information on consumer preferences, they do not necessarily link this information to the user's identity. This means that cookies can be used to maintain consumer privacy with respect to identity while still providing valuable insights into consumer preferences. However, it is important for websites to inform users about their use of cookies and provide them with options to control or delete them if desired.

It's Acceptable to Collect Information on Consumer Preferences Using Cookies