Which of the following is true of qualitative research methods?
A) Qualitative data may be analyzed qualitatively or quantitatively.
B) Qualitative researchers must be able to translate numerical data into meaningful narrative information.
C) Qualitative researchers seek to fit the answers of research participants into predetermined categories rather than to understand them.
D) Qualitative research is used when the objective is to validate facts.
E) Qualitative researchers emphasize their samples are made up of representative rather than relevant consumers.
Correct Answer:
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