In the Context of Marketing Research, the Iceberg Principle States

In the context of marketing research, the iceberg principle states that:

A) a researcher must determine the types of data that will best answer each research question before redefining a problem into research questions.
B) data becomes knowledge when someone, either a researcher or a decision maker, interprets the data and attaches meaning.
C) managers are aware of just a small portion of the true problem, and this small portion is generally the visible symptom of a bigger underlying problem.
D) 80 percent of the marketing research budget of a company is typically spent on solving 20 percent of the problems facing the company.
E) the importance of marketing research is often underestimated in organizations, and what people see is only a small part of a much bigger support system.