Accurately determining the cost of doing marketing research is easier than determining the true value of the expected information.

Question

Quizplus · Accepted Answer

The cost of marketing research can be calculated based on factors such as the research method used, sample size, and data analysis techniques. However, determining the true value of the information gained from the research is subjective and depends on how it is used and translated into action. It may take time and effort to realize the full impact of the research, making it more difficult to quantify its value.

Accurately Determining the Cost of Doing Marketing Research Is Easier