Research depicts the typical Saturn dirt bike shopper as a middle-aged person with an income of $75,000 per annum. This is an example of:

Name: Research depicts the typical Saturn dirt bike shopper as a middle-aged person with an income of $75,000 per annum. This is an example of:
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This research is an example of market segmentation research as it identifies a specific demographic group (middle-aged person with an income of $75,000 per annum) who are likely to purchase Saturn dirt bikes.

Research Depicts the Typical Saturn Dirt Bike Shopper as a Middle-Aged