The emergence of the multimedia start-up Politico is an example of the merging of various forms of media under one corporate roof with one set of business and editorial leaders. This is known as

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The term that best fits the description of the situation described is "convergence." The emergence of Politico as a multimedia start-up indicates that various forms of media are converging under one corporate roof with one set of business and editorial leaders. Consolidation refers to the process of companies or media outlets merging into larger entities. Narrowcasting refers to targeting a specific audience with specialized content. Media segmentation refers to breaking up larger markets into smaller, more specific segments. New media refers to digital or online media platforms that have emerged in recent years.

The Emergence of the Multimedia Start-Up Politico Is an Example