Vintage Inc. manufactures jeans and T-shirts for men, women, and kids. It also has a separate section that deals exclusively with designer wear for celebrities. The clothes in these four segments are marketed under different brand names. It has to compete with rivals such as Dressing UP Corp. and Royals Inc. Dressing UP also markets jeans and T-shirts for men, women, and kids but under the single brand name Dressing UP. Additionally, Dressing UP markets sportswear under a different brand name Sporty. Royals Inc. manufactures clothing for men, women, and kids under the brand names Royals He, Royals She, and Royals Kidzee.
-Dressing UP markets jeans and T-shirts for men, women, and kids under the single brand name Dressing UP.This scenario is an example of:

Question

Quizplus · Accepted Answer

Vintage Inc. uses corporate and product line branding by marketing different segments under different brand names, while Dressing UP uses corporate or family branding by marketing under a single brand name for multiple segments.