YumBurgerz, a fast-food outlet, introduced new burgers made with cheese that had low fat content without compromising their taste.This ingredient brought down the price of the burgers and the burgers were an instant success in the market.Which of the following factors was responsible for the quick diffusion of these burgers?
A)High compatibility
B)Complexity
C)Trialability
D)Observability
E)Relative advantage

Question

Quizplus · Accepted Answer

The new burgers made with low-fat cheese had a relative advantage over other burgers in the market because they were priced lower without compromising taste. This led to quick diffusion and success in the market.

YumBurgerz, a Fast-Food Outlet, Introduced New Burgers Made with Cheese