The term "marketing research" refers to:
A) a strategic way of developing a marketing plan by mixing the controllable elements.
B) an area of study concerned with managing the resources and activities of a firm.
C) a series of actions that help in enhancing the performance of firms.
D) a set of techniques for systematically collecting, recording, analyzing, and interpreting useful data.
E) a procedure that a marketer follows when developing a market plan.
Correct Answer:
Verified
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