Briggs,a fast-food chain,conducted a survey at one of its outlets regarding the taste,price,and quality of its products.Briggs found that its customers were pleased with the taste and quality but felt that prices were a little high.When the same survey was conducted across its other outlets,it received different responses from customers.This shows that the survey conducted by Briggs lacks:

Question

Quizplus · Accepted Answer

Reliability refers to the consistency of a measure. Since the survey results varied across different outlets, it indicates a lack of consistency, hence a lack of reliability.

Briggs,a Fast-Food Chain,conducted a Survey at One of Its Outlets