Which of the following exploratory research methods mentioned in the image can be used to understand the differences between consumers when they shop in retail stores?

Question

Quizplus · Accepted Answer

Observation is the best choice to understand the differences between consumers when they shop in retail stores, as it involves directly observing consumers in their natural environment without any intervention. This method allows researchers to gather information on consumer behavior, decision-making, and preferences, without biases or limitations that may be present in other methods like in-depth interviews or focus groups.

Which of the Following Exploratory Research Methods Mentioned in the Image