A Company Sells a Subscription Service for Mowing Lawns

A company sells a subscription service for mowing lawns.Customers typically remain subscribed for 3 years,and they pay $20.00 per month for the service,which means $240.00 ($20.00 × 12 months) per year or $720.00 ($240.00 × 3 years) potential revenue from the customer.In this case,the $720.00 of potential revenue is the:

A) differentiated segmentation value.
B) undifferentiated segmentation value.
C) perceptual mapping value.
D) ideal point value.
E) customer lifetime value.