People who are primarily motivated by ideals look for products and services that demonstrate success to their peers.
People who are primarily motivated by ideals are guided by knowledge and principles,whereas those who are motivated by achievement look for products and services that demonstrate success to their peers.

Question

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People motivated by ideals prioritize knowledge and principles, not demonstrating success to peers, which is more characteristic of those motivated by achievement.

People Who Are Primarily Motivated by Ideals Look for Products