The buying centre participant who first suggests buying the particular product or service is called a(n):
A)influencer.
B)decider.
C)initiator.
D)gatekeeper.
E)buyer.

Question

Quizplus · Accepted Answer

The participant who first suggests buying the particular product or service is called an initiator. The initiator can be anyone in the buying center, such as an employee or a manager, who points out a need or a problem that requires a solution.

The Buying Centre Participant Who First Suggests Buying the Particular