An influencer is a buying centre participant who:
A)handles the paperwork of the actual purchase.
B)ultimately determines the entire buying process.
C)controls information or access, or both, to decision makers.
D)consumes or uses the product or service.
E)persuades other members in making the final decision with his or her views.

Question

Quizplus · Accepted Answer

An influencer is someone who can persuade or influence other members of the buying centre to make a decision based on their views. They do not necessarily handle paperwork, determine the entire buying process, control information or access, or consume/use the product or service themselves.

An Influencer Is a Buying Centre Participant Who