A construction firm decides to buy heavy-duty equipment to install a new pipeline in the city.The engineers of the firm specify the equipment requirements and recommend a particular supplier whose product meets these requirements.In this buying centre context, the role played by the engineers is that of a(n):

Question

Quizplus · Accepted Answer

The engineers are playing the role of influencers in this buying centre context as they are the ones who have specified the equipment requirements and recommended a particular supplier whose product meets these requirements. They are influencing the buying decision by providing technical specifications and recommendations.

A Construction Firm Decides to Buy Heavy-Duty Equipment to Install