Reassure Inc.is an insurance firm that focuses on health insurance.Customers must submit all personal details related to their health when taking out an insurance policy.The firm marks all these details as confidential and only a few people within the firm have access to them.In a buying centre context, this role played by the insurance firm in restricting access to client information is similar to the role of a(n):
A)decider.
B)gatekeeper.
C)influencer.
D)initiator.
E)user.

Question

Quizplus · Accepted Answer

Reassure Inc. is acting as a gatekeeper in the buying centre context by restricting access to client information.