The buying situation that occurs most commonly in business-to-business (B2B)markets is a:
A)new buy.
B)discount buy.
C)specific buy.
D)straight rebuy.
E)modified rebuy.

Question

Quizplus · Accepted Answer

The straight rebuy is the most common buying situation in B2B markets. In this situation, the buyer is simply reordering a product they have bought before without making any significant changes to the order. The straight rebuy is common with routine purchases of commodity items such as office supplies or maintenance materials.

The Buying Situation That Occurs Most Commonly in Business-To-Business (B2B)markets