A shoe manufacturing company requires high-quality leather to make shoes that can be used for trekking.It conducts extensive research on the various alternatives available in the market and evaluates thoroughly the pros and cons of it.It spends vast amount of time at every stage of its decision-making process, and draws in heavy participation from each of its members in the buying process.The shoe manufacturing firm is most likely to be involved in a(n):
A)modified rebuy.
B)repeat buy.
C)new buy.
D)straight rebuy.
E)impulsive buy.

Question

Quizplus · Accepted Answer

The shoe manufacturing company is conducting extensive research and evaluating different alternatives, indicating that this is a new purchase decision, or a new buy, rather than a straight rebuy or repeat buy. The heavy participation of all members in the buying process also suggests a new buy decision. Modified and impulsive rebuys do not involve extensive research and evaluation of alternatives.

A Shoe Manufacturing Company Requires High-Quality Leather to Make Shoes