In Toronto,a retail food store dropped its prices by 12 percent,which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason wy shoppers wanted to buy at that particular store and not at the other competitor retail stores,this is an example of:

Question

Quizplus · Accepted Answer

The drop in price of the retail food store was a determinant attribute that led to an increase in its market share. Determinant attributes are those that customers tend to use to differentiate between competitors and make their final choice. The other options, such as compensatory decision rule, postpurchase dissonance, decision heuristics, and noncompensatory decision rule, do not apply to this scenario.

In Toronto,a Retail Food Store Dropped Its Prices by 12