Which of the following holds true for the term "affective component"?
A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs,feelings,and behaviours.
C) It refers to the part of attitude that reflects what a person believes to be true.
D) It refers to consumers spreading negative information about a product,service,or store to others.
E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

Question

Quizplus · Accepted Answer

The affective component of attitude refers to the emotional or feeling aspect of attitude, reflecting a person's likes or dislikes towards a particular issue, product, or service. It is one of the three components of attitude, the other two being cognitive (beliefs and thoughts) and behavioral (actions taken in relation to the issue).

Which of the Following Holds True for the Term "Affective