The characteristics of human populations and segments,especially those used to identify consumer markets,such as age,gender,income,race,ethnicity,and education are summed up by the term:

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Demographics refer to the statistical characteristics of human populations, such as age, gender, income, race, ethnicity, and education. These characteristics are commonly used to identify consumer markets and tailor marketing strategies. Social trends and culture are related concepts but do not specifically refer to demographic characteristics. Pyramid selling and exclusive dealing are not relevant to this topic.

The Characteristics of Human Populations and Segments,especially Those Used to Identify