Market Growth Rate Is The

Market growth rate is the:

A) annual rate of growth of the specific market in which a product competes.
B) growth rate of the largest firm in an industry.
C) average of the growth rates of the largest and the smallest firms in an industry.
D) average growth rate of the products in the specific market in which a product competes.
E) sales of the focal product divided by the sales achieved by the largest firm in an industry.