Capricus Leathers Inc. is a company that manufactures leather apparel and accessories. The company sells two products, Indigo and Tango. Both the products serve in a low-growth market. While Indigo has significant market share in the market, Tango has less than 1 percent market share.
-Which of the following terms is used in the Boston Consulting Group (BCG)product portfolio analysis to refer to a product that has a high market share in a high-growth market?

Question

Quizplus · Accepted Answer

The term "star" is used in the BCG product portfolio analysis to refer to a product that has a high market share in a high-growth market. This is not the case with Indigo or Tango, as they are both in a low-growth market. Cash cow refers to a product with a high market share in a low-growth market, dog refers to a product with low market share in a low-growth market, and question mark refers to a product with low market share in a high-growth market. Neutral factor is not a term used in the BCG product portfolio analysis.