Lunar Inc. and Qwerty Inc. are competitors in the production of laptops for professionals. To improve sales, the management of Lunar decides to adopt the strategy of market penetration and the management of Qwerty decides to adopt market development.
-Which of the following is Qwerty most likely to do as part of its strategy?

Question

Quizplus · Accepted Answer

Market development involves expanding the company's presence in new markets. Therefore, Qwerty is most likely to expand its operation to new countries to reach new customers and increase sales. Options A, B, C, and E could be part of market penetration strategy where the company focuses on increasing sales within the existing market by targeting existing customers, creating new product lines or increasing marketing efforts.

Lunar Inc and Qwerty Inc