Trends, a Marketing Research Firm, Conducts a Survey Without Telling

Trends, a marketing research firm, conducts a survey without telling the respondents about the real purpose of the survey.Trends has failed in:

A) identifying the ethical concerns in its action.
B) locating the appropriate target segment.
C) gathering information and identifying stakeholders.
D) brainstorming and evaluating alternatives.
E) choosing a course of action.