DrinkUp Beverages Inc.was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.In this scenario, DrinkUp's ethical error was the failure to consider whether it:

Question

Quizplus · Accepted Answer

DrinkUp's ethical error was that it targeted the inappropriate market segment by advertising its alcoholic beverages to children younger than 18 years old. This is not only unethical but also illegal in many countries. Therefore, DrinkUp should have considered whether it targeted the appropriate market segment before promoting its products to minors.