Zest manufactures tomato sauce and is located in Venezuela. The company is trying to enter a new market and, to assess it, Zest is evaluating the market's size and population growth rate. After completing the analysis, Zest decides to invest in the market by partnering with a local firm. Zest provides the firm with resources and technology. While developing their marketing strategy, the two firms decide to change the flavour of the tomato sauce to suit the taste of local consumers.
-The strategy developed by Zest to sell in the new market in the above scenario is a:

Question

Quizplus · Accepted Answer

Zest's strategy involves changing the flavour of their tomato sauce to suit the taste of local consumers, which is an example of a global product strategy. They are adapting their product to meet the needs of the new market, rather than simply promoting or pricing it differently.

Zest Manufactures Tomato Sauce and Is Located in Venezuela