A construction firm in Singapore decides to enter the Indian market as part of its globalization program. After analyzing the communication, commerce, and transportation factors, the firm decides to independently invest in the new market. To establish itself in the market, the firm offers its exclusive services at a rate adjusted to suit the local market.
-The type of entry strategy chosen by the construction firm is:

Question

Quizplus · Accepted Answer

The construction firm has decided to independently invest in the Indian market, which indicates a direct investment entry strategy. The firm is offering its services at a rate adjusted to suit the local market, which suggests that it aims to establish itself as a local player rather than just exporting its services. A joint venture or a strategic alliance would involve partnering with local firms, which is not indicated by the scenario. Franchising may not be suitable for the construction industry. Therefore, the best choice is direct investment.

A Construction Firm in Singapore Decides to Enter the Indian