A construction firm in Singapore decides to enter the Indian market as part of its globalization program. After analyzing the communication, commerce, and transportation factors, the firm decides to independently invest in the new market. To establish itself in the market, the firm offers its exclusive services at a rate adjusted to suit the local market.
-The strategy being developed by the construction firm to market its products is known as:

Question

Quizplus · Accepted Answer

The strategy being developed by the construction firm is a global pricing strategy, as it involves adjusting the rate to suit the local market. Global pricing strategy refers to the practice of setting prices for products or services in international markets based on local factors such as competition, demand, and purchasing power.

A Construction Firm in Singapore Decides to Enter the Indian