Lagged effect refers to:
A)the process of generating awareness in a product's target market.
B)a delayed response to a marketing communication campaign.
C)a flawed marketing message sent to a product's target market.
D)a marketing message sent to an untargeted customer segment.
E)the process of generating interest about a product or company.

Question

Quizplus · Accepted Answer

Lagged effect refers to the delayed response to a marketing communication campaign. This means that there may be a time delay between when the marketing message is received and when it results in an action from the target audience.

Lagged Effect Refers To