Which of the following types of advertising do firms use to motivate consumers to take action when a product has gained a certain level of brand awareness?
A)Informative
B)Instructive
C)Persuasive
D)Interpretive
E)Educational

Question

Quizplus · Accepted Answer

When a product has gained a certain level of brand awareness, firms typically use persuasive advertising to motivate consumers to take action, such as making a purchase. Persuasive advertising aims to convince consumers that a particular product is the best choice for them and can be effective in driving sales. Informative advertising, on the other hand, focuses on providing information about a product's features and benefits, while instructive advertising teaches consumers how to use a product. Interpretive and educational advertising are less commonly used by firms to motivate consumers to take action.

Which of the Following Types of Advertising Do Firms Use