An organization decides to launch a social marketing program.Which of the following is most likely to be the objective of this program?
A)Analyzing the productivity levels of the organization
B)Increasing the awareness about a new product offering
C)Applying marketing principles to social issues
D)Increasing the awareness about a paid service
E)Reminding consumers about its most profitable product

Question

Quizplus · Accepted Answer

Social marketing programs are designed to apply marketing principles to social issues, such as promoting healthy behaviors or encouraging environmental sustainability. Option B and D focus on increasing awareness of a product or service, while option A and E focus on organizational productivity and profitability, respectively.

An Organization Decides to Launch a Social Marketing Program