Change Your Attitude is a reality television show in which participants from varying cultural backgrounds share a house.Marketers advertise in the show by letting the participants use their products and also by displaying products in the common areas of the house.This promotional strategy is an example of a:
A)product placement.
B)contest.
C)deal.
D)sweepstake.
E)pop display.

Question

Quizplus · Accepted Answer

This promotional strategy is an example of product placement, which involves placing products or brands directly into the content of a television show or movie for advertising purposes. In this case, the marketers are displaying their products in the common areas of the house, which is a form of product placement.

Change Your Attitude Is a Reality Television Show in Which