A retailer decides to use POP (point-of-purchase)displays to promote one of its products.Which of the following is most likely to be the objective of this initiative?
A)Encouraging repurchase
B)Building goodwill
C)Increasing brand trial
D)Providing in-home support
E)Guaranteeing complete sale

Question

Quizplus · Accepted Answer

Point-of-purchase displays are used to attract customers' attention at the time of purchase and encourage brand trial, leading to potential new customers. Encouraging repurchase, building goodwill, providing in-home support, and guaranteeing complete sale are not the primary objectives of POP displays.

A Retailer Decides to Use POP (Point-Of-Purchase)displays to Promote One