Bakes is a leading biscuit brand.The brand is marketed by Feast Foods.The company's major target market is children younger than 15 years of age.To have consumers associate more value with its products, the company includes small plastic toys in the biscuit packages.This promotional technique is an example of a:

Question

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The promotional technique of including small plastic toys in the biscuit packages is an example of a premium. A premium is a type of promotional incentive where a consumer receives an item in addition to the product they have purchased. In this case, the small plastic toys serve as an additional incentive for consumers to purchase the Bakes biscuits.

Bakes Is a Leading Biscuit Brand