Rhomus Inc.is a Canadian entertainment company that produces and markets television programs.To generate customer interest for a new program that it is planning to launch, Rhomus invites entries from its target customers through mass media to send in creative names for the TV program.The firm announces that it will provide a monetary reward for the name that gets selected.This is an example of a:

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This is a contest as it involves customers submitting entries and competing to have their creative name selected for the TV program, with a monetary reward as the prize.