Shopper Corporation gives membership cards to customers that can be used to earn value points every time they shop at a Shopper outlet.This membership card allows its customers to make multiple purchases over time.The membership card is an example of a:

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The membership card that allows customers to earn value points is a common feature of a loyalty program, as it encourages customers to continue shopping at the same outlet and accumulate rewards for their loyalty. Sweepstakes, contests, and rebates typically offer a one-time reward or prize for participation, while markup refers to the profit margin that a retailer adds to the cost of goods.

Shopper Corporation Gives Membership Cards to Customers That Can Be