Treats Corp., a company that markets packaged and processed foods, introduces a new flavour of microwave popcorn.To promote customer trials of the product, Treats Corp.exhibits the product near the checkout counters in many retail outlets.This strategy is an example of a:
A)sales contest.
B)loyalty program.
C)special deal.
D)point-of-purchase display.
E)marketing contest.

Question

Quizplus · Accepted Answer

The strategy described in the scenario is a point-of-purchase display, which involves placing the product in a prominent location near the checkout counters to encourage customers to make an impulse purchase. A sales contest involves a competition between salespeople to achieve specific goals, a loyalty program rewards customers for repeat purchases, a special deal offers a discount or incentive to encourage sales, and a marketing contest involves a competition between individuals or groups to come up with the best marketing idea for a product or service.