Which of the following is a merchandise presentation typically placed at a store's checkout counter?
A)A POP display
B)A sales contest
C)A special deal
D)A marketing contest
E)A loyalty program

Question

Quizplus · Accepted Answer

A POP (Point of Purchase) display is a type of merchandise presentation that is typically placed at a store's checkout counter to encourage impulse purchases by customers. It usually features small, affordable products that are easy to grab and go, such as candy, gum, or magazines. Sales contests, special deals, marketing contests, and loyalty programs are all marketing tactics that may be used in-store but are not specifically related to merchandise presentation at the checkout counter.

Which of the Following Is a Merchandise Presentation Typically Placed