Which of the following is a disadvantage of using samples as a consumer sales promotion tool?
A)They require high creativity.
B)They incur high cost to a firm.
C)They discourage trial.
D)They reduce direct involvement of consumers.
E)They result in a reduction of sales.

Question

Quizplus · Accepted Answer

Samples can incur high costs for a firm because they involve producing the product in smaller quantities, packaging, and distributing these samples to consumers for free or at a very low cost. This process can be expensive compared to other promotional activities that do not require giving away the actual product.

Which of the Following Is a Disadvantage of Using Samples