Which of the following is an example of a trade channel sales promotion?
A)Customer loyalty program
B)Co-operative advertising
C)Product placement
D)Promotional contest
E)Point-of-purchase display

Question

Quizplus · Accepted Answer

Co-operative advertising is a trade channel sales promotion where manufacturers and retailers share the cost of advertising to promote a product, benefiting both parties in the distribution channel.

Which of the Following Is an Example of a Trade