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Two Local Newspapers Join to Introduce a National Arts Magazine

Question 67

Multiple Choice

Two local newspapers join to introduce a national arts magazine called "Across Veniopolis." Experts from both the firms contribute to the magazine, and the firms bear the costs equally.The sales promotion tool used is an example of:


A) product placing.
B) a sales contest.
C) cross-promoting.
D) a loyalty program.
E) co-operative advertising.

Correct Answer:

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