Which of the following is the first step in the personal selling process?
A)Developing plans for meeting customers
B)Completing the sales preapproach
C)Completing the sales presentation
D)Overcoming objections
E)Generating and qualifying leads

Question

Quizplus · Accepted Answer

Generating and qualifying leads is the first step in the personal selling process. This involves identifying potential customers and determining if they have a need for the product or service being offered. Once leads are generated and qualified, the salesperson can move on to completing the sales preapproach, sales presentation, handling objections, and closing the sale.

Which of the Following Is the First Step in the Personal