Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?
A)Product placements
B)Sales contests
C)Trade shows
D)Point-of-purchase displays
E)Loyalty programs

Question

Quizplus · Accepted Answer

Trade shows are major events where buyers attend with the intention of being exposed to products and services offered by potential suppliers in an industry. Product placements, sales contests, point-of-purchase displays, and loyalty programs are not typically associated with events where buyers attend to seek out potential suppliers.

Which of the Following Refers to Major Events Attended by Buyers