In the personal selling process, closing the sale means:
A)obtaining a commitment from a customer to make a purchase.
B)losing out on selling a product or service to a customer.
C)making a sale without generating net profit.
D)backing off from selling a product or service to a customer.
E)making a sales presentation and successfully handling a customer's objections.

Question

Quizplus · Accepted Answer

Closing the sale means obtaining a commitment from a customer to make a purchase. This is the ultimate goal of the personal selling process, and it involves asking for the sale and overcoming any objections or concerns the customer may have.

In the Personal Selling Process, Closing the Sale Means