In the personal selling process, the follow-up presents a prime opportunity for salespeople to:
A)solidify the customer relationship.
B)handle a customer's objections.
C)screen and qualify customers.
D)make cold calls to customers.
E)increase the use of telemarketing.

Question

Quizplus · Accepted Answer

The follow-up is a crucial step in solidifying the customer relationship. It allows the salesperson to address any concerns the customer may have, strengthen their confidence in the product or service, and demonstrate a commitment to their satisfaction. Handling objections and qualifying customers typically occur earlier in the selling process, while making cold calls and increasing the use of telemarketing are separate activities from the follow-up.

In the Personal Selling Process, the Follow-Up Presents a Prime