In the context of relationship selling, the salesperson and support group is required to be ready to deal quickly with any issue, question, or problem that may arise.This service quality dimension can be most accurately termed as:
A)reliability.
B)responsiveness.
C)assurance.
D)empathy.
E)tardiness.

Question

Quizplus · Accepted Answer

Responsiveness refers to the ability of the salesperson and support group to promptly and adequately respond to any issues, questions or problems that may arise. This dimension is critical in relationship selling as it helps to build trust and confidence in the salesperson and the company. Reliable service is also important, but it focuses more on the issue of consistency and dependability in delivering the promised service. The assurance dimension emphasizes the competence and professionalism of the salesperson and the support group, while empathy focuses on their ability to understand and relate to the customers' needs and concerns. Tardiness is not a service quality dimension.

In the Context of Relationship Selling, the Salesperson and Support