In the context of relationship selling, a salesperson and support group is required to have a good understanding of the problems and issues faced by their customers.This service quality dimension can be most accurately termed as:
A)reliability.
B)responsiveness.
C)assurance.
D)empathy.
E)tardiness.

Question

Quizplus · Accepted Answer

Empathy refers to the ability to understand and share the feelings of others. In the context of relationship selling, this means that the salesperson and support group must be able to understand the problems and issues faced by their customers and be able to respond to them in a way that shows that they care and are committed to helping their customers solve those problems.

In the Context of Relationship Selling, a Salesperson and Support